Tedja Indonesia

Member of EHL Certified School Network

Universitas Pariwisata Indonesia IPTI – Kampus Tedja Indonesia dengan desain arsitektur modern klasik.

Bachelor

Public Relations

Bachelor of Public Relations study program within a tourism and hospitality-focused is not only relevant but Urgent. The industry’s reliance on strategic communication, crisis management, and digital engagement makes Public Relations (PR) professionals indispendable.

This program will equip graduates with industry-specific PR expertise, ensuring they can effectively shape public perception, manage reputational risks, and drive sustainable tourism growth

Degree

Bachelor Of Public Relations (S. IKom)

Credits Course

146

Study Period

4 Years

Competency

  • PR Communication Strategies
  • Integrated Communication Campaign
  • Manage Digital PR and Branding
  • Crisis Communication and Risk Management
  • Ethical and Sustainable Communication
  • Research Media and Analysis
  • Leadership and Cross-Cultural Communication

Career Prospect

  • Digital PR and Social Media Manager
  • Crisis Communication Manager
  • Corporate Communication Manager
  • Tourism Public Relations Officer
  • Destination Branding Specialist
  • MICE and Event Communication Specialist
  • Sustainable Tourism Consultant
  • Media Relations and Travel Journalism

Program Structure

Public Relations

Year 1

Step into the Tourism & Hospitality
You’ll experience:

  • Key Aspects of the Tourism & Hospitality
  • Tourism and Hospitality Operation
  • Trends & Issues of Sustainable Tourism
  • Indonesian Cultural & Ethnic Literacy
  • Tourism in Changing Climate
  • Guest Experience
Year 2

Redefine Sustainable Tourism
You’ll master:

  • Tourism Product Design & Development
  • Leadership & Business Performance
  • Public Relations & Communication Strategy
  • Tourism & Business
  • Mindful Travel and Cultural Well-Being
  • Diversity of Tourism Industry
Year 3

Tourism Sustainability through Business & Innovation
You’ll grow through:

  • Entrepreneurship
  • Digital Business Mindset & Ethical Innovation
  • Managing Risk in Uncertain Tourism World
  • Strategic Destination and Hospitality Management
  • Global Media and Society Sustainability
Year 4

Lead, Innovate, and Make Your Mark
You’ll create:

  • Real-Client PR Campaigns
  • Tourism Communication Start-Up Ideas
  • Professional Portfolios
  • Global Trends Seminars & Career Coaching